Tarun Palthi, Analytics Leader

About

Data that
gets things done

I've spent over 7 years helping organizations make sense of their data and act on it with confidence. Analytics has always been at the center of the product, marketing, and customer experience work I've been part of.

Right now at Verizon, I lead analytics consulting across site optimization and MarTech. That means building out experimentation frameworks, keeping executive dashboards running and useful, and making sure A/B test results actually shape what gets built next.

Before Verizon, I worked with PwC on financial automation and got my start at ADP and in healthcare analytics. That mix of industries has given me a perspective most digital analysts don't have.

Outside of work, I'm passionate about playing sports (badminton, pickleball, cricket, and table tennis), cooking (Indian, Japanese, and Italian), photography, hiking, and exploring new adventures.

Core Expertise

Digital Analytics A/B Testing Multivariate Testing Experimentation Strategy Adobe Analytics Google Analytics

SQL BigQuery Teradata Python Tableau Power BI

Stakeholder Consulting Data Storytelling Executive Readouts Measurement Strategy

Experience

Analytics That
Moved the Needle

From healthcare data to Fortune 500 digital strategy, each step taught me something new.

Analytics Lead / Consultant
Engr III – Data Science

● Current Full-time

Verizon · 📍 Basking Ridge, NJ Jul 2022 – Present

I partner with product and marketing teams across RTM, Always-On, and AI&D pods on site optimization and MarTech analytics day to day. I build and maintain dashboards for A/B, multivariate, and personalization tests in Adobe Analytics, keeping leadership informed with clear, actionable data. I validate and analyze data using Teradata and GCP BigQuery. I use ContentSquare and Quantum Metrics to dig into customer journey behavior and surface insights that matter.

Adobe Analytics BigQuery ContentSquare A/B & MVT Testing Teradata SQL Quantum Metrics

Data Analytics Consultant
Client: Verizon

Contract

AgreeYa Solutions | Verizon · 📍 Folsom, CA Sep 2021 – Jul 2022

Worked as an analytics consultant on Real-Time Marketing and Site Optimization initiatives. Delivered insights and dashboards that senior stakeholders actually used to make decisions. Pulled and joined data from multiple platforms using SQL in Teradata to assess digital performance. Built ad-hoc analyses and more scalable reporting in Adobe Analytics.

SQL (Teradata) Adobe Analytics RTM Analytics Dashboards

Data Analytics Consultant II
Digital Operations · Client: Verizon

Contract

Datawin Systems | Verizon · 📍 Piscataway, NJ Jan 2020 – Jun 2021

Provided competitive and self-serve analytics for Verizon Wireless and FiOS, working across Adobe Analytics, Tableau, and ThoughtSpot. Identified performance gaps and worked with teams to fix them. Optimized complex SQL queries in Teradata and helped improve site search and cross-channel tracking.

Adobe Analytics Tableau ThoughtSpot SQL (Teradata)

Financial Data Analyst
Tax Management Technology · Client: PwC

Contract

Datawin Systems | PwC · 📍 Piscataway, NJ Jan 2019 – Aug 2019

Used Alteryx to automate financial data workflows, which cut down a lot of manual work and improved data quality. Built Tableau and Power BI dashboards for the financial reporting team. Wrote ETL scripts and SQL queries to make reporting more scalable. Set up UiPath RPA to take over repetitive manual tasks.

Alteryx Power BI UiPath RPA Tableau ETL

Data Analytics & BI Consultant

Full-time

Integra Technologies · 📍 Wilmington, DE · Remote Nov 2017 – Dec 2018

Built Tableau dashboards and BI reports that helped finance and operations teams make better decisions. Analyzed performance metrics using SQL and SAS. Worked closely with operations and management to turn data findings into things people could actually do something with.

Tableau SAS SQL Business Intelligence

Business Data Analyst

Full-time

ADP, Inc. · 📍 Parsippany, NJ Jun 2017 – Aug 2017

Collaborated with cross-functional teams in an Agile setup to gather requirements and ship analytics solutions. Built SQL datasets and Tableau reports for employee performance analysis.

SQL Tableau Agile Data Validation

Mainframe DB2 DBA Intern

Internship

ADP, Inc. · 📍 Roseland, NJ Jun 2016 – Aug 2016

Worked with the DB2 Performance Team to analyze query performance and flag high CPU usage queries using IBM Optim Query Workload Tuner. Delivered findings with recommendations on predicate changes, access path improvements, and query rewrites.

IBM DB2 SQL Query Optimization Mainframe

Database Administrative Assistant

Part-time

New Jersey Institute of Technology · 📍 Newark, NJ Aug 2016 – Dec 2016

Helped monitor the university database infrastructure and handled routine admin and optimization tasks. Got hands-on experience with database operations, identity and access management, and supporting users.

Database Admin IAM DB Optimization

Healthcare Data Analyst

Part-time

Healthcare Pharmacy · 📍 Bronx, NY Sep 2015 – Aug 2016

Managed and analyzed pharmacy and patient records, making sure data was accurate and met compliance requirements. Found operational inefficiencies through data analysis and put process improvements in place to reduce errors.

Healthcare Data Data Quality Process Improvement

Impact & Results

Numbers that
actually mean something

Here's what the work has actually added up to over the years.

💰

$0M+

Annualized Incremental Revenue, Led experimentation across RTM, Site Optimization, MarTech, Always-On, and AI&D pods. The revenue impact came from optimizing the full prospect and customer journey, using a conservative attribution model throughout.

🧪

Experiments Analyzed, A/B, multivariate, and personalization tests where I owned the analytics from setup to readout across digital platforms

📊

Executive Dashboards built for senior leadership at Verizon, translating behavioral data into clear strategies teams could act on

⚡

Reporting Efficiency, Got there through SQL query optimization and automating data workflows that used to eat up hours of manual time

Skill Depth Across Analytics Domains

Expert Advanced Intermediate Limited

→ swipe to see all

Expert

Advanced

Intermediate

Limited

Digital
Analytics

SQL &
Data

Experimentation

BI &
Dashboards

Stakeholder
Consulting

Data
Storytelling

Cloud
Analytics

Statistical
Programming

Certifications

Licenses &
Certifications

Certifications I've picked up across analytics, cloud, and data engineering over the years.

All Certifications

Drag or use arrows to browse

Contentsquare

Contentsquare Certified

Oct 2021

Udemy

SQL for Data Science with Google BigQuery

Dec 2019

Alteryx

Alteryx Designer Core

Mar 2019

Udemy

Alteryx

Jan 2019

Udemy

Tableau Visual Best Practices: Go from Good to GREAT!

Nov 2018

Amazon Web Services: Data Analytics

Jun 2018

Udemy

Hands-on with Amazon Redshift

Jun 2018

Advanced SQL for Data Scientists

Jun 2018

Udemy

Tableau 10 for Business Intelligence

Mar 2018

Learning QlikView

Oct 2017

ExpertRating Inc.

Business Analyst

2017

Google

Google Analytics Individual Qualification

Sep 2017

Google

Advanced Google Analytics

Sep 2017

Google

Google Analytics for Beginners

Sep 2017

Axure RP for UX Design

Sep 2017

Learning Salesforce

Sep 2017

DataCamp

Introduction to R

Aug 2017

International Scrum Institute™

Scrum Product Owner

Aug 2017

Udemy

Scrum and Product Owner Role

Aug 2017

Agile Product Owner Role: Foundations

Aug 2017

Business Analysis Foundations: Business Process Modeling

Aug 2017

Tableau 10 Essential Training

Aug 2017

Agile Product Owner Role: Techniques

Aug 2017

Up and Running with Python

Mar 2017

Business Analysis Foundations

Feb 2017

Sololearn

Certificate of Completion: Java Course

Jan 2017

Sololearn

Certificate of Completion: SQL

Jan 2017

Up and Running with R

Jan 2017

Sololearn

Certificate of Completion: HTML

Feb 2016

VNRVJIET

ANDROID

Jul 2014

IBM

IBM DB2

Sep 2013

Abacus Concepts

Big Data (Data Analytics with R)

Nov 2013

1 / 32

Projects

Things I've
built

Click any project to explore details, spanning analytics, data engineering, and software development.

Jun 2017 – Aug 2017 · ADP

Employee Performance Management System

▼

A single-page web application enabling employees to log in and track task progress and performance. Used MBO (Management by Objective) to analyze each employee's performance across measurables. Allowed CEOs to create MBO cycles, managers to create departmental MBOs and rate subordinates, and all users to submit peer reviews.

Jul 2017 · ADP

Twitter Data Analysis

▼

Focused data analysis of 10K+ tweets including data cleaning and redundancy elimination. Analyzed tweet trends over a 5-year span and performed predictive analysis using Monte Carlo simulation. Generated bar graphs, pie-charts, and histograms in Tableau.

Dec 2016 · New Jersey Institute of Technology

PSP (PL/SQL Server Pages) Web Front-End

▼

Built a relational database with a web front-end, demonstrating full-stack database integration. Enabled users to set up an Emergency Alert Service by entering their cell phone number and carrier details via a PL/SQL-powered interface.

Dec 2015 · New Jersey Institute of Technology

Text Mining

▼

Data mining on server-generated log files to identify the most accessed content on a website. Addressed challenges of analyzing huge data volumes in research-scale databases, using web log analysis techniques to surface actionable insights.

Apr 2015 · VNRVJIET

Conditional Shortest Path Routing in Delay Tolerant Networks

▼

Studied Delay Tolerant Networks (DTNs) where nodes know the probabilistic distribution of contacts. Introduced a new metric, conditional intermeeting time, and proposed the CSPR protocol to route messages over conditional shortest paths, outperforming conventional intermeeting time approaches.

Aug 2014 · VNRVJIET

Data Envision

▼

Analyzed a school database to track and visualize student performance. Generated pie-charts and bar graphs for effective data visualization, and built anticipation models to forecast future student performance.

LinkedIn Recommendations

What people I've
worked with say

9 recommendations from managers, directors, and peers across Verizon and PwC.

Hope Graham

Manager, Digital Analyst

Verizon · Managed Tarun directly

★★★★★

"Tarun has been such a joy to work with. He's extremely knowledgeable with Adobe products as well as SQL and deep dive analysis. He is a very positive person and hard worker. He tackles any task given to him quickly and with a great attitude. We were extremely lucky to have him on our team."

📅 July 2021

Nicholas Cerami

Sr. Business Intelligence Manager

Verizon · Cross-team collaboration

★★★★★

"Tarun is able to quickly and confidently create the requested data views needed. Tarun has become a go-to resource when I need a quick answer on how to pull data properly. It's a pleasure working together and I look forward to continuing our business relationship."

📅 April 2021

Christina Bui

Digital Marketing

Verizon · Same team

★★★★★

"Tarun is very knowledgeable and resourceful. He has a strong willingness to deliver clear & concise data sets. His partnership at VZW has been nothing short of amazing. I am incredibly grateful to have worked with Tarun on multiple initiatives, and am delighted whenever he is assigned as the lead data analytics expert."

📅 August 2020

Ryan Barrer

Director – Technical Program & Project Mgmt.

Verizon · Same team

★★★★★

"I really enjoyed working with Tarun at Verizon. He has always been a fantastic partner, very reliable, thorough and professional. He always communicated extremely well, asked great questions and went above and beyond to deliver for us."

📅 August 2020

Phuong Huynh

Internet Sales & Marketing Consultant

Verizon Wireless · Same team

★★★★★

"My experiences working with Tarun has been very positive. Tarun is very knowledgeable and always asks the right questions and provides very insightful proposals to improve or to get to the right implementation. Tarun would be a great addition to any team or organization."

📅 October 2020

Jonathan Cogan

Sr. Analyst, Worldwide Reporting & Insights

Verizon · Same team

★★★★★

"Tarun is communicative and collaborative and always a pleasure to work with. His knowledge and skills in SQL and Adobe helped him to be a key member of our team. Most of all Tarun will see things through to the end and take the time to explain why and what he has done."

📅 August 2020

Shannon Voto

Tax Partner – Industry Tax Practice

PwC · Senior to Tarun

★★★★★

"Tarun brought a positive attitude and an eagerness to learn. He is a self-starter and sought out training immediately to upskill. Tarun went further and suggested new tools based on client needs, demonstrating strong leadership skills by handling various projects without requiring much oversight."

📅 May 2019

Peter Larkin

Tax Senior Manager | CPA | MBA

PwC · Managed Tarun directly

★★★★★

"Tarun's knowledge in data analytics was a huge advantage to the team. Tarun was dependable and incredibly hard working, managing through multiple engagements and responsibilities. I recommend Tarun for any future employments and he will be a benefit to your organization."

📅 May 2019

Anthony Bastidas

AI Product Manager – Commercial Technology Innovation Office

Verizon · Senior to Tarun

★★★★★

"Tarun was a very attentive and proactive colleague during his time. He was a fast learner and asked the correct questions to ensure he understood the task at hand. He worked well with Alteryx, Tableau, and JavaScript during his time and helped the group adopt these technologies."

📅 December 2019

Recommendations

5.0

Avg. Rating ★★★★★

Direct Managers

Companies

Tarun
Palthi

Data that
gets things done

Analytics That
Moved the Needle

Numbers that
actually mean something

Tools I work with
every day

Licenses &
Certifications

Things I've
built

Education that
shaped how I think

Recognition &
awards

What people I've
worked with say

Languages That
Cross Borders

Tarun Palthi

Data thatgets things done

Analytics ThatMoved the Needle

Numbers thatactually mean something

Tools I work withevery day

Licenses &Certifications

Things I'vebuilt

Education thatshaped how I think

Recognition &awards

What people I'veworked with say

Languages ThatCross Borders

Tarun
Palthi

Data that
gets things done

Analytics That
Moved the Needle

Numbers that
actually mean something

Tools I work with
every day

Licenses &
Certifications

Things I've
built

Education that
shaped how I think

Recognition &
awards

What people I've
worked with say

Languages That
Cross Borders