Available for Analytics Leadership Roles

Tarun
Palthi

Senior Analytics Leader with 8+ years leading enterprise digital analytics, experimentation, and AI-enabled reporting across telecom, finance, healthcare, and retail, serving as a trusted partner to Product, Marketing, and CX leaders turning complex data into executive decisions

0
Years Experience
0
Experiments Led
$0M+
Annualized Incremental Revenue
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🎧 tap to hear intro Tarun Palthi
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About

Data that
gets things done

I've spent over 8 years helping organizations make sense of their data and act on it with confidence. Analytics has always been at the center of the product, marketing, and customer experience work I've been part of.

Right now at Verizon, I lead enterprise analytics strategy across Mobile and Home Site Optimization, Mar-Tech initiatives, partnering with Product, Marketing, Engineering, and UX teams on scalable measurement. I'm also driving Verizon's shift toward AI-enabled analytics, building GenAI-powered data products and automation that make reporting faster and smarter.

Before Verizon, I worked with PwC on financial automation and got my start at ADP and in healthcare analytics. That mix of industries has given me a perspective most digital analysts don't have.

Outside of work, I'm passionate about playing sports (badminton, pickleball, cricket, and table tennis), cooking (Indian, Japanese, and Italian), photography, hiking, and exploring new adventures.

Core Expertise
Digital Analytics A/B Testing Multivariate Testing Experimentation Strategy Adobe Analytics Google Analytics
SQL BigQuery Teradata Looker Tableau Power BI
Stakeholder Consulting Data Storytelling Executive Readouts Measurement Strategy
Experience

Analytics That
Moved the Needle

From healthcare data to Fortune 500 digital strategy, each step taught me something new.

Career Composition
hover for tenure • click to learn more
Career composition by role, in months.
Analytics Lead / Consultant
Engr III – Data Science
● Current Full-time
Verizon · 📍 Basking Ridge, NJ Jul 2022 – Present
Lead enterprise analytics strategy for Mobile, Home, Site Optimization, and MarTech, partnering with Product, Marketing, Engineering, UX, and Adobe Tagging teams to design scalable measurement strategies. I build Adobe Analytics and Looker dashboards using GitLab for version control, and analyze customer journeys via SQL, ContentSquare, and Quantum Metric to resolve friction points. I spearheaded Verizon's Digital Semantic Layer, transforming BigQuery datasets into reusable Looker data products using GenAI tools like Claude Code and Gemini, and built AI-enabled MCP integrations linking BigQuery, Teradata, and Jira to automate reporting workflows, delivering 150+ executive dashboards and 150+ experimentation initiatives that contributed to $500M+ in business impact.
Adobe Analytics GCP BigQuery Teradata SQL Looker ContentSquare Quantum Metrics GenAI (Claude & Gemini) MCP Servers GitLab
Data Analytics Consultant
Client: Verizon
Contract
AgreeYa Solutions | Verizon · 📍 Folsom, CA Sep 2021 – Jul 2022
Served as analytics consultant for RTM and Site Optimization initiatives, partnering with tagging teams to define measurement requirements and validate tracking implementations for accurate data capture. I leveraged SQL in Teradata to query and integrate data across platforms, enabling comprehensive digital performance analysis and reporting, and developed scalable reporting solutions along with a comprehensive measurement framework in Adobe Analytics to track key performance indicators and support data-driven decision-making.
SQL (Teradata) Adobe Analytics RTM Analytics Dashboards
Data Analytics Consultant II
Digital Operations · Client: Verizon
Contract
Datawin Systems | Verizon · 📍 Piscataway, NJ Jan 2020 – Jun 2021
Delivered competitive and self-serve analytics insights for Verizon Wireless and FiOS using Adobe Analytics, Tableau, and ThoughtSpot to drive digital performance improvements. I partnered with tagging teams to enhance tracking implementations, resolve data capture gaps, and improve analytics platform effectiveness, while optimizing Teradata SQL queries and supporting QA validation for internal site search and cross-channel performance tracking, improving reporting efficiency and accuracy.
Adobe Analytics Tableau ThoughtSpot SQL (Teradata)
Financial Data Analyst
Tax Management Technology · Client: PwC
Contract
Datawin Systems | PwC · 📍 Piscataway, NJ Jan 2019 – Aug 2019
Automated financial data workflows using Alteryx, improving processing efficiency and data quality, and built Tableau and Power BI dashboards to support financial reporting and analysis. I developed ETL scripts and SQL queries for scalable reporting solutions and implemented RPA solutions using UiPath to reduce repetitive manual tasks.
Alteryx Power BI UiPath RPA Tableau ETL
Data Analytics & BI Consultant
Full-time
Integra Technologies · 📍 Wilmington, DE · Remote Nov 2017 – Dec 2018
Built Tableau dashboards and BI reports to support financial and operational decision-making, and established a data governance framework using SQL and Tableau to ensure compliance with reporting standards, increasing report accuracy by 30% and supporting quarterly executive presentations.
Tableau SAS SQL Business Intelligence
Business Data Analyst
Full-time
ADP, Inc. · 📍 Parsippany, NJ Jun 2017 – Aug 2017
Worked with cross-functional teams in an Agile environment to gather requirements and deliver analytics solutions, developing SQL datasets and Tableau reports for employee performance analysis.
SQL Tableau Agile Data Validation
Mainframe DB2 DBA Intern
Internship
ADP, Inc. · 📍 Roseland, NJ Jun 2016 – Aug 2016
Analyzed DB2 query performance using IBM Optim Query Workload Tuner and supported optimization efforts, delivering recommendations on predicate changes, access path improvements, and query rewrites.
IBM DB2 SQL Query Optimization Mainframe
Database Administrative Assistant
Part-time
New Jersey Institute of Technology · 📍 Newark, NJ Aug 2016 – Dec 2016
Monitored the performance of the university's database infrastructure and assisted with optimization tasks, while enhancing my knowledge base through hands-on experience with identity access management and customer service.
Database Admin IAM DB Optimization
Healthcare Data Analyst
Part-time
Healthcare Pharmacy · 📍 Bronx, NY Sep 2015 – Aug 2016
Analyzed healthcare and inventory data to support pharmacy operations and patient management, and worked on PrimeRx, a cloud, SaaS, and web-based software for inventory management, e-prescribing, and point-of-sale, to build an efficient pharmacy workflow and maintain high productivity.
Healthcare Data Data Quality Process Improvement
Impact & Results

Numbers that
actually mean something

Here's what the work has actually added up to over the years.

💰
$0M+
Annualized Incremental Revenue, Led experimentation across RTM, Site Optimization, MarTech, Always-On, and AI&D pods. The revenue impact came from optimizing the full prospect and customer journey, using a conservative attribution model throughout.
🧪
0+
Experiments Analyzed, A/B, multivariate, and personalization tests where I owned the analytics from setup to readout across digital platforms
📊
0+
Executive Dashboards built for senior leadership at Verizon, translating behavioral data into clear strategies teams could act on
⚡
3x
Reporting Efficiency, Got there through SQL query optimization and automating data workflows that used to eat up hours of manual time
Skill Depth Across Analytics Domains
Expert Advanced Intermediate Limited
Skill depth by domain: Digital Analytics 95, SQL and Data 93, Experimentation 90, BI and Dashboards 85, Stakeholder Consulting 80, Data Storytelling 75, Cloud Analytics 60, Statistical Programming 30.
Skills & Tools

Tools I gained
expertise over time

Tools by Category
Tools grouped by category.
Expert Advanced Intermediate Limited
Adobe & Google Analytics95%
SQL / Teradata / BigQuery90%
A/B & MVT Experimentation90%
Looker / Tableau / ThoughtSpot / Power BI85%
ContentSquare / Quantum Metrics85%
Alteryx / UiPath RPA75%
Python / R30%
Platforms & Tools
Adobe Analytics
Adobe Analytics
Google Analytics
Google Analytics
Tableau
Tableau
Power BI
Power BI
GCP BigQuery
GCP BigQuery
Teradata
Teradata
ContentSquare
ContentSquare
Alteryx
Alteryx
UiPath RPA
UiPath RPA
Python
Python
JIRA
JIRA
ThoughtSpot
ThoughtSpot
SQL
SQL
Looker
Looker
Quantum Metric
Quantum Metric
R Studio
R Studio
Certifications

Licenses &
Certifications

Certifications I've picked up across analytics, cloud, and data engineering over the years.

All Certifications
Drag or use arrows to browse
Udemy
Looker - LookML Developer
Jul 2026
Udemy
Looker - User & Analyst
Jun 2026
Contentsquare
Contentsquare Certified
Oct 2021
Udemy
SQL for Data Science with Google BigQuery
Dec 2019
Alteryx
Alteryx Designer Core
Mar 2019
Udemy
Alteryx
Jan 2019
Udemy
Tableau Visual Best Practices: Go from Good to GREAT!
Nov 2018
LinkedIn
Amazon Web Services: Data Analytics
Jun 2018
Udemy
Hands-on with Amazon Redshift
Jun 2018
LinkedIn
Advanced SQL for Data Scientists
Jun 2018
Udemy
Tableau 10 for Business Intelligence
Mar 2018
LinkedIn
Learning QlikView
Oct 2017
ExpertRating Inc.
Business Analyst
2017
Google
Google Analytics Individual Qualification
Sep 2017
Google
Advanced Google Analytics
Sep 2017
Google
Google Analytics for Beginners
Sep 2017
LinkedIn
Axure RP for UX Design
Sep 2017
LinkedIn
Learning Salesforce
Sep 2017
DataCamp
Introduction to R
Aug 2017
International Scrum Institute™
Scrum Product Owner
Aug 2017
Udemy
Scrum and Product Owner Role
Aug 2017
LinkedIn
Agile Product Owner Role: Foundations
Aug 2017
LinkedIn
Business Analysis Foundations: Business Process Modeling
Aug 2017
LinkedIn
Tableau 10 Essential Training
Aug 2017
LinkedIn
Agile Product Owner Role: Techniques
Aug 2017
LinkedIn
Up and Running with Python
Mar 2017
LinkedIn
Business Analysis Foundations
Feb 2017
Sololearn
Certificate of Completion: Java Course
Jan 2017
Sololearn
Certificate of Completion: SQL
Jan 2017
LinkedIn
Up and Running with R
Jan 2017
Sololearn
Certificate of Completion: HTML
Feb 2016
VNRVJIET
ANDROID
Jul 2014
IBM
IBM DB2
Sep 2013
Abacus Concepts
Big Data (Data Analytics with R)
Nov 2013
1 / 32
Projects

Things I've
built

Click any project to explore details, spanning analytics, data engineering, and software development.

Jun 2017 – Aug 2017 · ADP
Employee Performance Management System
▼
A single-page web application enabling employees to log in and track task progress and performance. Used MBO (Management by Objective) to analyze each employee's performance across measurables. Allowed CEOs to create MBO cycles, managers to create departmental MBOs and rate subordinates, and all users to submit peer reviews.
Jul 2017 · ADP
Twitter Data Analysis
▼
Focused data analysis of 10K+ tweets including data cleaning and redundancy elimination. Analyzed tweet trends over a 5-year span and performed predictive analysis using Monte Carlo simulation. Generated bar graphs, pie-charts, and histograms in Tableau.
Dec 2016 · New Jersey Institute of Technology
PSP (PL/SQL Server Pages) Web Front-End
▼
Built a relational database with a web front-end, demonstrating full-stack database integration. Enabled users to set up an Emergency Alert Service by entering their cell phone number and carrier details via a PL/SQL-powered interface.
Dec 2015 · New Jersey Institute of Technology
Text Mining
▼
Data mining on server-generated log files to identify the most accessed content on a website. Addressed challenges of analyzing huge data volumes in research-scale databases, using web log analysis techniques to surface actionable insights.
Apr 2015 · VNRVJIET
Conditional Shortest Path Routing in Delay Tolerant Networks
▼
Studied Delay Tolerant Networks (DTNs) where nodes know the probabilistic distribution of contacts. Introduced a new metric, conditional intermeeting time, and proposed the CSPR protocol to route messages over conditional shortest paths, outperforming conventional intermeeting time approaches.
Aug 2014 · VNRVJIET
Data Envision
▼
Analyzed a school database to track and visualize student performance. Generated pie-charts and bar graphs for effective data visualization, and built anticipation models to forecast future student performance.
Education

Education that
shaped how I think

Two master's degrees, three universities, two countries. Business strategy, computer science, and engineering all in one foundation.

🎓
Master of Business Administration
New England College, Henniker, NH
2020 – 2022
⭐ GPA 3.9 / 4.0
💻
MS Computer & Information Science
New Jersey Institute of Technology, Newark, NJ
2015 – 2016
⭐ GPA 3.9 / 4.0
⚙️
B.Tech Computer Science Engineering
VNR VJIET, Hyderabad, India
2011 – 2015
⭐ GPA 3.8 / 4.0
Honors & Awards

Recognition &
awards

🏆
Best Idea, Industrial Visit
AMI-TECH PVT. LTD. · Sep 2013 · Associated with VNRVJIET
Recognized as "Best Idea" at AMI-TECH PVT. LTD. during an industrial visit. Presented a seminar in a competitive setting alongside a team of four and won first position.
LinkedIn Recommendations

What people I've
worked with say

12 recommendations from managers, directors, and peers across Verizon and PwC.

12
Recommendations
5.0
Avg. Rating ★★★★★
3
Direct Managers
2
Companies
Languages

Languages That
Cross Borders

Telugu
Native or Bilingual
Native / Bilingual
English
Full Professional
Full Professional
Hindi
Professional Working
Professional Working
Japanese
Elementary
Elementary
Open to Opportunities
Let's talk
I'm looking for Analytics Manager and Senior Analytics Manager roles where I can lead experimentation strategy and help teams grow through data. If that sounds like a fit, I'd love to hear from you.
📞 (201) 744-4259 🔗 LinkedIn 🌐 about.me